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Greece’s Premier Yacht Shows: MEDYS and EMMYS 2025
The Mediterranean Yacht Show (MEDYS) in Nafplio from May 3-7, 2025, showcased over 100 luxury yachts and drew 760 professionals, underscoring Greece’s maritime tourism significance. Concurrently, the East Med Multihull & Yacht Charter Show (EMMYS) in Poros featured 99 yachts…
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Greek Sailing Charter Season 2025: A Strong Start and Local Momentum
The 2025 sailing charter season in Greece is experiencing robust early demand, highlighted by a 12-15% increase in bookings. Rising international interest, especially from Germany and the U.S., complements growing domestic participation. However, challenges include marina congestion and crew shortages.…
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Instagram vs. Reality: Building a Luxury Yachting Brand on Social Media
To build a luxury yachting brand, social media must balance stunning visuals with authenticity. It’s essential to share genuine moments, craft compelling narratives, and engage actively with followers. Delivering a real-world experience that matches social media portrayal fosters trust and…
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5 Content Ideas for Yacht Charter Brands That Want to Stand Out
In the competitive yacht charter industry, successful brands focus on storytelling and emotional connection. Key content ideas include showcasing a day on board, spotlighting crew members, providing local destination guides, sharing client testimonials with visuals, and revealing behind-the-scenes operations. Such…
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Yachting in Greece in 2025: Trends, Opportunities and Challenges
The Greek yachting industry is evolving, focusing on memorable experiences, digital visibility, and sustainability. As travelers seek immersive journeys, charter companies must enhance their digital presence and adopt eco-friendly practices. Despite operational challenges, businesses that embrace storytelling and authenticity will…
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How the Pandemic Reshaped Expectations for Small Sailing Charters
The pandemic transformed travel preferences, leading clients to seek privacy, simplicity, and authentic experiences over luxury. Small sailing charter companies can capitalize on this shift by offering personalized services and clear communication. Emphasizing eco-friendliness and genuine connections will resonate with…
