Category: Industry Insights
-
Digital Marketing for Yachting Brands: From Scroll to Sail
In luxury yachting, online presence is crucial. Successful brands engage clients through captivating storytelling, premium visuals, and smart ad targeting, transforming curiosity into bookings. Data-driven insights refine strategies, while building trust through authentic connections and tailored marketing. Effective campaigns inspire longing and guide audiences toward the lifestyle of yachting.
-
Olympic Yacht Show 2025: Where Luxury Meets Innovation on the Sea
The Olympic Yacht Show 2025 will take place from October 9-12 in Lavrio, Greece, featuring over 140 yachts and 400 exhibitors. This prestigious event highlights international maritime innovation, sustainable technologies, and networking opportunities. Attendees can enjoy the Mediterranean lifestyle while engaging in workshops and exclusive experiences, making it a key event for yachting enthusiasts.
-
Summer 2025 in Greece: A Busy Charter Season with New Trends for Everyday Sailors
The summer of 2025 saw Greece bustling with sailing activity, driven by high demand for charters among travelers seeking authentic experiences. Early bookings led to crowded popular ports, while demand shifted to off-the-beaten-path routes. This evolving market emphasizes experience and flexibility, assuring a welcoming adventure for all types of sailors.
-
3 Value-for-Money Greek Islands for Your Next Sailing Holiday
Greece offers beautiful sailing destinations that don’t require a luxury budget. Agistri, Naxos, and Skyros provide affordable options for yacht charters, with stunning scenery, local cuisine, and serene experiences. These islands feature calm waters, lower fees, and offer unique cultural attractions, making them perfect for budget-conscious travelers seeking memorable escapes.
-
The New Face of Yacht Chartering: Premium Experiences for a New Generation
Yacht chartering has evolved from a symbol of luxury to an experience-driven service for Millennials and Gen Z. Clients prioritize sustainability, unique storytelling, and emotional connections with destinations. Charter brands should focus on personalized experiences, invest in brand narratives, and collaborate with influencers to thrive in this changing market landscape.
-
Greece’s Premier Yacht Shows: MEDYS and EMMYS 2025
The Mediterranean Yacht Show (MEDYS) in Nafplio from May 3-7, 2025, showcased over 100 luxury yachts and drew 760 professionals, underscoring Greece’s maritime tourism significance. Concurrently, the East Med Multihull & Yacht Charter Show (EMMYS) in Poros featured 99 yachts and focused on multihull innovation, celebrating Greek culinary traditions.
-
Greek Sailing Charter Season 2025: A Strong Start and Local Momentum
The 2025 sailing charter season in Greece is experiencing robust early demand, highlighted by a 12-15% increase in bookings. Rising international interest, especially from Germany and the U.S., complements growing domestic participation. However, challenges include marina congestion and crew shortages. Optimism remains high for the sector’s resilience and growth.
-
Yachting in Greece in 2025: Trends, Opportunities and Challenges
The Greek yachting industry is evolving, focusing on memorable experiences, digital visibility, and sustainability. As travelers seek immersive journeys, charter companies must enhance their digital presence and adopt eco-friendly practices. Despite operational challenges, businesses that embrace storytelling and authenticity will succeed in this competitive landscape by attracting modern customers.
-
How the Pandemic Reshaped Expectations for Small Sailing Charters
The pandemic transformed travel preferences, leading clients to seek privacy, simplicity, and authentic experiences over luxury. Small sailing charter companies can capitalize on this shift by offering personalized services and clear communication. Emphasizing eco-friendliness and genuine connections will resonate with today’s travelers, making this an opportune moment for small operators.
